BOSTON CEDAR & MILLWORK EXPANDS TERRITORY
HOLBROOK, MA - Sean French joins the Boston Cedar & Millwork team as Territory Manager with the expansion of a new territory in Nassau County, Long Island, the Lower Hudson Valley and Northern New Jersey.
The expansion comes at the repeated request of customers for a distributor of high quality building materials in the expanded market area.
Sean French has worked in the industry for the last 5 years as a Millwork and Building Material Specialist. Sean will strive to bring the Boston Cedar & Millwork customer-driven attitude to his new territory. Sean currently resides in Rockaway, NJ with his wife Tiffany.
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WAREHAM, MA – Bobby Orr Barbeque contest winners Wallace and Lidia Frigon of Wareham MA hosted a barbeque at their house with hockey legend Bobby Orr which was attended by their friends and relatives. The weather cooperated just long enough for Bobby to cook up some delicious hot dogs and hamburgers for everyone. Bobby mingled with guests while everyone enjoyed an awesome spread put out by Wallace and Lidia, and then signed team jerseys, Latitudes hockey pucks, aprons, and hockey memorabilia.
Bobby Orr with contest winners Wallace and Lidia Frigon of Wareham, MA
Bobby Orr with Matt Bruce from E.L. Morse Company, the Latitudes Dealer that sold the materials for the Latitudes Equator deck at the Frigon house.
Scott Fitzgerald from Primo Building and Remodeling, builders of the beautiful Latitudes deck at the Frigon household.
PROCELL DECKING IS NOW AZEK DECK WITH PROCELL TECHNOLOGY
SCRANTON, PA, August 22, 2007 – AZEK Building Products, Inc. today announced the launch of a new brand of cellular pvc decking called AZEK® Deck, made with proprietary Procell™ technology. The company acquired Procell decking on January 31st, and continued to sell under the Procell brand name until today. AZEK Building Products is the manufacturer of AZEK Trimboards, the #1 brand of trim and added a full line of AZEK Mouldings in May of 2007
As part of this transition, AZEK has announced that Boston Cedar & Millwork is one of two full-line (trim, moulding and decking) authorized distributors of AZEK in the Northeast. This uniquely positions Boston Cedar to better service its growing base of independent lumber and building material retailers.
“This is an exciting milestone for AZEK Building Products,” said Ralph Bruno, President. “The addition of the next generation of decking elevates our company to a full line supplier of premium exterior products.”
The company will also sport a new logo, incorporating arrows to show future growth and forward movement. Each of the company’s product logos, AZEK Trimboards, AZEK Mouldings and new AZEK Deck will highlight the product name in its own designated color. The company is launching a new advertising campaign highlighting the evolution of decking; first there was wood, then composites and now AZEK Deck.
Described by Bruno as “expectations exceeded”, unlike wood and composites AZEK Deck is truly low-maintenance, it resists stains, mold/mildew, scratching and fading. “Pro dealer studies show these are key issues for them with other decking products,” said Bruno. AZEK Deck features five colors, wood-grain texture, is extremely easy to install and even easier to clean.
“AZEK Deck has excellent synergy with our trim and mouldings,” explained Bruno. “They are all exterior building products leading their respective categories and sold through the same Distribution and Dealer channels.”
SCRANTON, PA, August 22, 2007 – AZEK Building Products, Inc. today announced the launch of a new brand of cellular pvc decking called AZEK® Deck, made with proprietary Procell™ technology. The company acquired Procell decking on January 31st, and continued to sell under the Procell brand name until today. AZEK Building Products is the manufacturer of AZEK Trimboards, the #1 brand of trim and added a full line of AZEK Mouldings in May of 2007
As part of this transition, AZEK has announced that Boston Cedar & Millwork is one of two full-line (trim, moulding and decking) authorized distributors of AZEK in the Northeast. This uniquely positions Boston Cedar to better service its growing base of independent lumber and building material retailers.
“This is an exciting milestone for AZEK Building Products,” said Ralph Bruno, President. “The addition of the next generation of decking elevates our company to a full line supplier of premium exterior products.”
The company will also sport a new logo, incorporating arrows to show future growth and forward movement. Each of the company’s product logos, AZEK Trimboards, AZEK Mouldings and new AZEK Deck will highlight the product name in its own designated color. The company is launching a new advertising campaign highlighting the evolution of decking; first there was wood, then composites and now AZEK Deck.
Described by Bruno as “expectations exceeded”, unlike wood and composites AZEK Deck is truly low-maintenance, it resists stains, mold/mildew, scratching and fading. “Pro dealer studies show these are key issues for them with other decking products,” said Bruno. AZEK Deck features five colors, wood-grain texture, is extremely easy to install and even easier to clean.
“AZEK Deck has excellent synergy with our trim and mouldings,” explained Bruno. “They are all exterior building products leading their respective categories and sold through the same Distribution and Dealer channels.”
HOCKEY LEGEND BOBBY ORR APPEARS AT LUMBER EXPO '07
BOSTON, MA – Boston Bruins legend #4 Bobby Orr, spokesperson for the Latitudes® line of exterior decking, appeared at the Boston Cedar & Millwork exhibit at the Lumber Expo and signed hockey pucks and other memorabilia for over three hours.
Boston Cedar & Millwork has formed a strategic alliance with Universal Forest Products of Grand Rapids, Michigan to exclusively distribute its Latitudes Brand of exterior decking and railing in the Northeast.
Mr. Orr is promoting Latitudes Decking and Railing to both the professional contractor and the consumer through the use of personal appearances and radio, print, internet and point-ofpurchase marketing.
Latitudes Equator™ composite deck board, features a unique hidden fastening system, which eliminates split deck board ends and the need for pre-drilling and reduces surface blemishes caused by traditional screw fasteners.
PAUL COLLITON NAMED SALES MANAGER FOR BOSTON CEDAR & MILLWORK
AVON, MA – Paul Colliton, a leader in the building products field with over 30 years experience, has joined the Boston Cedar & Millwork team in the position of Sales Manager for all territories.
Paul brings with him extensive experience in financial management, sales and general operations management, as well as demonstrated success achieving objectives by maintaining customer focus, creative thinking, strategic planning and implementation with attention to detail.
Paul will draw on his proven success record of leading an organization through change while building teams aligned to achieve objectives, and his depth of experience in all aspects of marketing in the building products field.
JOE HIRT NAMED TERRITORY MANAGER FOR BOSTON CEDAR & MILLWORK
AVON, MA – Joe Hirt has joined the Boston Cedar & Millwork team in the position of Territory Manager for Western MA, Eastern NY and VT. Joe will use his experience developing strategies with dealers to help identify opportunities. Joe resides in East Greenbush, New York with his wife Jean and two children.
HOCKEY LEGEND BOBBY ORR NAMED SPOKESPERSON FOR LATITUDES® DECKING AND RAILING
Boston Cedar & Millwork has formed a strategic alliance with Universal Forest Products of Grand Rapids, Michigan to exclusively distribute its Latitudes Brand of exterior decking and railing in the Northeast.
Mr. Orr spoke in front of a packed room, saying that he would be promoting Latitudes Decking and Railing to both the professional contractor and the consumer through the use of personal appearances and radio, print, internet and point-of-purchase marketing.
Latitudes is a superior composite product which employs proven Strandex® technology and offers a unique blend of versatility with two richly textured finishes in one reversible board – an embossed, woodgrain on one side and a brushed surface on the other. Equator™, Latitudes’ slotted composite deck board, features a unique hidden fastener system, which eliminates the need for pre-drilling and reduces surface blemishes caused by traditional screw fasteners. Equator fasteners automatically space composite deck boards with the appropriate gap for quick and easy deck installation. Latitudes products won’t splinter and resist rotting and splitting, providing long-lasting beauty and comfort with no sealing, painting or staining required. Latitudes composite deck boards come with a 15-year limited warranty and are available in 12-, 16- and 20-foot lengths in four classic colors: gray, redwood, cedar, and walnut.
For a unified natural wood look, consumers will appreciate Latitudes Natural Railing. Available in deck-matching shades of redwood, cedar, gray or walnut, these moulded components provide an attractive finishing touch to any Latitudes deck project. Latitudes Natural Railing is made with the same sturdy composite material as Latitudes Decking. Latitudes Ornamental components can also be integrated into a deck to give it a unique, stylish look.
AZEK Building Products selects Boston Cedar as 2007 Distributor of the Year
Holbrook, MA -- Boston Cedar & Millwork, a premier distributor of quality lumber products, has been named Distributor of the Year by AZEK Building Products, for aggressively marketing its full line of premium, exterior products.
"We are thrilled with the job Boston Cedar & Millwork has done building the AZEK® brand" said David Brennan, Regional Sales Manger, AZEK Building Products. “We look forward to continued success with our distributor partner.”
With extensive knowledge of Northeastern and New England climates, Boston Cedar offers AZEK® Trim, AZEK Mouldings, AZEK Deck, new AZEK Porch and Trademark Railings to battle harsh weather and coastal environments with long-lasting beauty and durability.